Any fencing company can describe itself as professional on its own website. Reviews written by real homeowners cannot be edited or dressed up in the same way. When you read through a company's reviews, you get a picture of what actually happened on someone else's property - the finish on the fence panels, whether the posts were set properly, how the team left the garden at the end of the day.
For a job that changes how your home looks from the street and how secure your garden feels, that kind of honest detail matters far more than a polished paragraph on an About page.
A five-star average is a good starting point, but the individual written reviews are where the useful information lives. Look for comments that mention specific work - new fence installation, post setting, timber quality, or how neatly the contractor worked around existing planting. Vague reviews that only say "great service" tell you very little.
Pay attention to how recent the reviews are and whether they show a consistent pattern over time. A company with a strong run of reviews across recent months is more reassuring than one with a cluster of glowing feedback from several years ago and nothing since.
Very few companies in any trade have a perfect record across hundreds of reviews. What separates a reliable fencing contractor from a poor one is not the absence of any criticism - it is how they handle it. A company that acknowledges a complaint, explains what went wrong and describes how they put it right is showing you something genuinely useful about how they operate.
Be more cautious if you see a pattern of the same complaint repeated - posts leaning within months, panels that were not treated properly before fitting, or fence repairs needed shortly after new work was completed. These are signs of a consistent problem rather than an isolated one.
Cambridge properties vary considerably - Victorian terraces with narrow side returns, newer detached homes with open-plan front gardens, and older village properties in places like Great Shelford, Histon or Sawston where boundary work can be complicated by uneven ground or mature hedgerows alongside the fence line. A review from a homeowner in the local area tells you the company understands those conditions - the clay-heavy ground that makes post setting more demanding, the exposed spots where fence panels take the full force of winter wind and rain.
National platforms show you feedback from all over the country. Google reviews tied to a local business listing tend to reflect genuine local customers. That local context matters when the job involves planning considerations too - in England, a fence or gate at the front of a property next to a road or footpath must stay at or below one metre to avoid needing planning permission, while a rear garden fence can go up to two metres. Conservation areas and listed building restrictions can change this entirely. The Planning Portal sets out the full rules, and a company whose reviews mention clear advice on this kind of question is one that takes the detail seriously.
Reading reviews before you make contact means you go into that first conversation better prepared. If multiple reviewers mention that the company gave them clear, straight answers about timber choices or post depths, you know what kind of questions to ask. If reviewers mention good advice on gate installation to match new fencing, you can raise that as a topic straight away rather than discovering it later.
Use what you find in reviews as a checklist for your own conversation. Ask whether pressure-treated timber is standard, how posts will be set - whether in concrete or using a drive-in bolt system - and what happens if there is a problem after the work is done. A reputable company will answer all of these without hesitation.
Reviews also flag companies that are worth avoiding for subtler reasons - rushed timelines, unexplained changes to the agreed spec, or a reluctance to give straight answers. These patterns in reviews can save you from a difficult situation further down the line.
If you are looking for a fencing company in Cambridge or the surrounding villages, we are happy to talk through what you need and give you a free, no-obligation quote. Get in touch with Cambridge Fencers to arrange yours.
We come out, measure up and put the number in writing.
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